color Archives - So what? Now what?

Put the psychology of color to use

February 13, 2018 by Christie Hawkes 47 Comments

Are you tickled pink? Feeling blue? Or green with envy? Seeing red? Name an emotion, there’s probably a color to express it. And it works the other way too. Science has long told us that color can affect mood. Corporations spend lots of time and money choosing colors for their brands. UPS brown, T-Mobile pink, … [Read more…]

The life of a crayon

October 13, 2015 by Christie Hawkes 16 Comments

What is it about crayons? For as long as I can remember, I’ve loved them–their distinctive smell, their waxy feel, the amazing variety of colors together in one place. And when I recently brought the subject up to a group of my coworkers, I got an equally strong reaction. Brand-new crayons in the 64-count … [Read more…]